About Us

Who We Are

whitneys bait and tackle sanibel exterior

Sanibel & Captiva Islands #1 Bait, Tackle & Charter Shop

Since 2013, We've been voted the' 'Best' Sanibel fishing charter, fishing equipment store & fishing guide! With our complete selection of bait, tackle & apparel for all types of fishing, we're sure you'll be wow'ed and feel comfortable asking our friendly and knowledgable staff of local & professional fishing enthusiasts. If we don't have something you're looking for, we can get it or point in the right direction of where to find it.


1990 -

Whitney Jones leaves job as meat cutter and moves from VA to Kitty Hawk, NC to work at a local takle shop. It's here that he learns to build custom fishing rods as an apprentice under the shop owner

1993 -

Whitney opens Whitney's Bait & Tackle in Kitty Hawk, NC

2003 -

Whitney visits Sanibel Island for the first time, falls in love with the area

2004 -

Whitney moves to Sanibel to experience the 12 months of beautiful weather and the great fishing year round. He starts working at a local bait shop. This is when he earned his Captains' license and started exploring the waters of Sanibel & Captiva

2007 -

Whitney goes out on his own and solely does charter

2012 -

Whitney opens Whitney's Bait & Tackle at 1554 Periwinkle Way after noticing the need for a real tackle with quality customer service

2019 -

Whitney's introduces his Sanibel fly fishing department with beautiful display of rods, reels, flies & all the hottest gear you need to catch the fish you're looking for

Today -

We continue to be the #1 Sanibel fishing supply store. Stop by to ask us anything & check out our full inventory of all things fishing related!

Our Services

We are Sanibel's #1 full service bait & tackle shop!

If there's something you don't see, just ask! We are here to get you #HookedOnSanibel! Whether you're looking for a guide to put you on something specific, or you just need the knowledge to do it yourself, we are your source for all things fishing and it's our passion to share it with you!


Meet the team at Whitney's

  • Whitney Jones

    The man, they myth, the legend! Captain Whitney Jones is your local expert on all things fishing! Originally from Kitty…

  • Jarrett Jones

    Originally from Richmond, Virginia, Jarrett is the nephew to Whitney & carries on the tradition of fishing in the Jones…

  • Nathan Wider

    Originally from Dover, Massachusetts, Captain Nate has been fishing the waters of Sanibel & the surrounding area for the past…

  • Jim Bryan

    Jim is a long time friend and the store manager at Whitney's Bait & Tackle. Follow Jim on Facebook

  • Pat Bracher

    Captain Pat Bracher is our Key West charter captain partner. Captain Pat operates Overtime Flats Fishing Charters where they specialize…

What They Say About Us

  • J Beeney Avatar
    J Beeney

    Very nice and very helpful. Good guys

  • Christopher Moore Avatar
    Christopher Moore

    Jared took four of us out on a fishing trip on the coast side of the island. The weather was terrible for fishing, but he still managed to find locations where my sons were hooking fish regularly, and more importantly, had a great time doing so. He couldn't have been friendlier or more interested in making sure we were all happy with our trip.

  • Paula Dils Avatar
    Paula Dils

    Everything for the passionate fisherman. Best fishing guides on the island.

  • Candice Meador Avatar
    Candice Meador

    The employee who helped me was so friendly and the prices are great. Highly recommended.

  • Scott Appel Avatar
    Scott Appel

    Friendly staff with tons of fishing knowledge. Compared equipment pricing to large sports outfitter chain and Whitney's was comparable or less so why drive off island. Happy to support local, independent businesses that outperform their big box competitors.

  • David Ramales Avatar
    David Ramales

    Very friendly and informative
    Jim is also a nice guy. I'd buy all my fishing gear from Whitney's Bait & Tackle.

  • E O Avatar
    E O

    Whitney was awesome! I stopped in to grab some live shrimp to try and catch some fish after work. My aerator wasn’t coming on so he cleaned out my two aerators I had. He explained to me how they can sometimes rust on the inside from getting wet. Then he tested my batteries I had in my tackle box to make sure they worked. He even explained to me how to get the pin on the inside to work if it jams. Great guy and I’d definitely use him for all my fishing bait and gear!

  • Stasia Erpelding-Dorn Avatar
    Stasia Erpelding-Dorn

    Highly recommend Whitney’s Dolphin scouting skills. We were thrilled with the playful dolphin entertainment.
    Thanks Whitney!

  • John Jeffrey Kelly Avatar
    John Jeffrey Kelly

    Excellent store. Whitney is friendly and knowledgeable! Can’t forget Captain Jarrett!

  • Tom Resignolo Avatar
    Tom Resignolo

    Excellent service and local knowledge. Why go anywhere else. TR