About Us

Who We Are

whitneys bait and tackle sanibel exterior

Sanibel & Captiva Islands #1 Bait, Tackle & Charter Shop

Since 2017, We've been voted the' 'Best' Sanibel fishing charter, fishing equipment store & fishing guide! With our complete selection of bait, tackle & apparel for all types of fishing, we're sure you'll be wow'ed and feel comfortable asking our friendly and knowledgable staff of local & professional fishing enthusiasts. If we don't have something you're looking for, we can get it or point in the right direction of where to find it.


1990 -

Whitney Jones leaves job as meat cutter and moves from VA to Kitty Hawk, NC to work at a local takle shop. It's here that he learns to build custom fishing rods as an apprentice under the shop owner

1993 -

Whitney opens Whitney's Bait & Tackle in Kitty Hawk, NC

2003 -

Whitney visits Sanibel Island for the first time, falls in love with the area

2004 -

Whitney moves to Sanibel to experience the 12 months of beautiful weather and the great fishing year round. He starts working at a local bait shop. This is when he earned his Captains' license and started exploring the waters of Sanibel & Captiva

2007 -

Whitney goes out on his own and solely does charter

2012 -

Whitney opens Whitney's Bait & Tackle at 1554 Periwinkle Way after noticing the need for a real tackle with quality customer service

2019 -

Whitney's introduces his Sanibel fly fishing department with beautiful display of rods, reels, flies & all the hottest gear you need to catch the fish you're looking for

Today -

We continue to be the #1 Sanibel fishing supply store. Stop by to ask us anything & check out our full inventory of all things fishing related!

Our Services

We are Sanibel's #1 full service bait & tackle shop!

If there's something you don't see, just ask! We are here to get you #HookedOnSanibel! Whether you're looking for a guide to put you on something specific, or you just need the knowledge to do it yourself, we are your source for all things fishing and it's our passion to share it with you!


Meet the team at Whitney's

  • Whitney Jones

    The man, they myth, the legend! Captain Whitney Jones is your local expert on all things fishing! Originally from Kitty…

  • Jarrett Jones

    Originally from Richmond, Virginia, Jarrett is the nephew to Whitney & carries on the tradition of fishing in the Jones…

  • Nathan Wider

    Originally from Dover, Massachusetts, Captain Nate has been fishing the waters of Sanibel & the surrounding area for the past…

  • Jim Bryan

    Jim is a long time friend and the store manager at Whitney's Bait & Tackle. Follow Jim on Facebook

  • Pat Bracher

    Captain Pat Bracher is our Key West charter captain partner. Captain Pat operates Overtime Flats Fishing Charters where they specialize…

What They Say About Us

  • ace3767 Avatar

    Went here based on the reviews and was not disappointed. Great service and did not try to add on sales, gave excellent advice. Loved the early hours. Will definitely return !!!!!

  • Matthew Jerkovic Avatar
    Matthew Jerkovic

    Walked in there not knowing everything about fishing in the oceans. Only have knowledge of fishing up North for bigger fish like muskies and Northern. These guys were very helpful and would recommend going there for anyone who wants to do some fishing while they're on Sanibel Island

  • Lloyd Hood Avatar
    Lloyd Hood

    Definitely our go-to for anything fishing-related including bait an excellent advice highly recommended

  • Kevin Seibert Avatar
    Kevin Seibert

    Best bait shop around, great customer service. Everything you need for your fishing trip.

  • Gary Jennifer Avatar
    Gary Jennifer

    Great information on fishing. Very helpful and friendly.. Best bait and tackle shop on the Island

  • Colin Bradley Smith Avatar
    Colin Bradley Smith

    Been going to Whit’s since he opened shop. Killer dude with the right stuff on the shelves. Been out a few times with him and his guys and we’ve fished against them just as much... they never disappoint! Couldn’t do as good as we do without ‘em!

  • Guy Lewis Avatar
    Guy Lewis

    Awesome Rod And Reels-Best Bait On The Island!!! Convenient Location and Friendly Staff!! Biggest 🦐Shrimp Around!!!

  • Misty Wells Avatar
    Misty Wells

    Great tackle shop everything you need awesome staff

  • Perry Smith Avatar
    Perry Smith

    Excellent place for fishing tackle needs and live bait .

  • Dawn M. Avatar
    Dawn M.
    5 star rating

    Great place to go to get tips for fishing in Sanibel. Everyone in the store is very knowledgeable and friendly. This is the only bait shop we go to when visiting sanibel.